Retail Packaging

Successful retail packaging involves more than just providing a protective pack for your product - it needs to reflect the values of your brand and communicate the features of your product.

Key elements to successful
retail packaging:

Pack design

A good pack design will enhance your product and add perceived value. A unique shape can also add shelf presence and distinguish your product from your competitors. A bespoke pack design can also reduce waste, thereby reducing production and transportation cost.


The graphics are vitally important to the success of any retail pack. As well as grabbing consumers’ attention, graphics should reflect the values of your brand and clearly communicate the features of your product. In addition, other important information such as technical product information and instructions for use should be incorporated. Our design studio have a vast experience of producing packaging graphics from brand extensions to new concepts.


There are two elements to the packing to consider – ease of loading the pack and sealing the product in the pack. Security can be a deciding factor on the type of pack required - heat sealed clams offer the highest level of security from tampering. The pack should also be easy to pack by operatives to minimise packing time and therefore costs. We always ensure that packs are easy to assemble during the design stage. Considering this at the beginning of the design process can make maximum efficiencies. Using our own contract packing facility can reduce transportation costs from shipping packaging components to various sites within the supply chain. If you are planning to produce retail packaging and would like to know more - please get in touch. We have a vast amount of experience in designing retail packaging and are able to offer advice to find the right kind of packaging to suit your product.

Types of Packaging

Clamshell Pack

Self locking blister packs designed to fit and display your product with maximum effect.

Trapped Heat Seal Blister

An attractive versatile alternative to a heat sealed pack offering greater design flexibility.


Free standing or hanging packs offering excellent protection and versatility.

Heat Seal Blister

Economical secure packs ideal for light weight products requiring high level branding.

Die Cut

Clear plastic boxes that can be printed in up to 6 line colours for free standing or hanging.

Shelf Display Trays

The ideal tray presentation for multiple packs at the POS. Designed for a perfect fit.

Key Facts

  • UK Manufacturer with over 40 years experience roundel UK Manufacturer with
    over 40 years experience
  • State of the art production facilities roundel State of the art
    production facilities
  • In house design and tooling facilities roundel In House design
    and tooling facilities
  • Fully BRC certified 9001 registered Fully BRC certified 
    ISO 9001 registered
Xbox 360 Packaging

Case Study

Microsoft XBOX 360®

In the autumn of 2009, Macpac were approached by Doug McBride at Fingerprint to combine our skills for a specialist project for Microsoft involving their Xbox accessories. The brief given to us adhering to the very strict brand guidelines managed by Microsoft’s communication agency was to completely re-engineer their blister range.

The background to the project was that a strategic review of sales and merchandising in Microsoft’s Xbox division covering accessories has identified a number of weaknesses with their previous in store offering. Principle aspects were: theft of high value accessories from merchandised packaging; uncommon packaging sizes of accessories (face view and depth) and clarity content and use to stimulate impulse purchase, by experienced or new Xbox users.

The brief to the project team represented by Graham at Macpac and Doug at Fingerprint and four external parties, included a critical timeline in a Gant chart where, innovation, speed, quality, design, tooling manufacture, prototypes, sign off’s, production and logistics all had to sync seamlessly.

There were 14 different designs all of which required a bespoke blister, Graham and the REAL-3D design team commenced working on the prototype blisters completing them at a rate of 3 per day, reflecting the backing card prototypes Doug and his team were advising and handling whilst receiving daily updates on the artwork design as the sign off programme progressed. The combined Macpac/Fingerprint team managed to complete all the designs and prototypes within 4 weeks allowing staggered production then assembly of the most popular items to commence facilitating the final order to be shipped to various distribution points.

The benefits and impact to the end clients business model were impressive, meeting the challenges of the overall project, including security, visual impact, ease merchandising and uniform display. Added benefits emerged covering space and financial savings as Macpac and Fingerprint demonstrated their true value in the supply chain, where this experience and specialist knowledge can bring additional benefits to new and existing customers in retail.

Perhaps the biggest challenge to the whole project was the necessity of prototypes to gain approvals and sign off from the brand guardian team and the fact that external branding “Facebook & Twitter” was included on the packaging for the first time introducing further sign off layers. This meant intensive co-ordination between up to 6 separate parties with the overriding mandate that final product had to be shipped to the various retail channels to ensure the final completed product was customer facing before the critically important Christmas market, supported by TV campaigns and promotions where up to 80% of annual sales take place over the seasonal window.

Here to help

Our dedicated sales team have great experience advising customers on the best solution to their packaging needs from original design concept through to 3D visualisation and prototyping to the finished pack.

Contact Us
Macpac sales team photo