Key elements to successful
retail packaging:

Pack design

A good pack design will enhance your product and add perceived value. A unique shape can also add shelf presence and distinguish your product from your competitors. A bespoke pack design can also reduce waste, thereby reducing production and transportation cost.

Graphics

The graphics are vitally important to the success of any retail pack. As well as grabbing consumers’ attention, graphics should reflect the values of your brand and clearly communicate the features of your product. In addition, other important information such as technical product information and instructions for use should be incorporated. Our design studio have a vast experience of producing packaging graphics from brand extensions to new concepts.

Packing

There are two elements to the packing to consider – ease of loading the pack and sealing the product in the pack. Security can be a deciding factor on the type of pack required – heat sealed clams offer the highest level of security from tampering. The pack should also be easy to pack by operatives to minimise packing time and therefore costs.

We always ensure that packs are easy to assemble during the design stage. Considering this at the beginning of the design process can make maximum efficiencies. Using our own contract packing facility can reduce transportation costs from shipping packaging components to various sites within the supply chain. If you are planning to produce retail packaging and would like to know more – please get in touch. We have a vast amount of experience in designing retail packaging and are able to offer advice to find the right kind of packaging to suit your product.

Lets Talk!

Ready to discuss your packaging requirements with our experienced team? Take the next step and contact us to get the ball rolling.