Successful retail packaging involves more than just providing a protective pack for your product - it needs to reflect the values of your brand and communicate the features of your product.
Types of Packaging
Trapped Heat Seal Blister
Heat Seal Blister
Shelf Display Trays
UK Manufacturer with
over 40 years experience
State of the art
In House design
and tooling facilities
Fully BRC certified
ISO 9001 registered
Microsoft XBOX 360®
In the autumn of 2009, Macpac were approached by Doug McBride at Fingerprint to combine our skills for a specialist project for Microsoft involving their Xbox accessories. The brief given to us adhering to the very strict brand guidelines managed by Microsoft’s communication agency was to completely re-engineer their blister range.
The background to the project was that a strategic review of sales and merchandising in Microsoft’s Xbox division covering accessories has identified a number of weaknesses with their previous in store offering. Principle aspects were: theft of high value accessories from merchandised packaging; uncommon packaging sizes of accessories (face view and depth) and clarity content and use to stimulate impulse purchase, by experienced or new Xbox users.
The brief to the project team represented by Graham at Macpac and Doug at Fingerprint and four external parties, included a critical timeline in a Gant chart where, innovation, speed, quality, design, tooling manufacture, prototypes, sign off’s, production and logistics all had to sync seamlessly.
There were 14 different designs all of which required a bespoke blister, Graham and the REAL-3D design team commenced working on the prototype blisters completing them at a rate of 3 per day, reflecting the backing card prototypes Doug and his team were advising and handling whilst receiving daily updates on the artwork design as the sign off programme progressed. The combined Macpac/Fingerprint team managed to complete all the designs and prototypes within 4 weeks allowing staggered production then assembly of the most popular items to commence facilitating the final order to be shipped to various distribution points.
The benefits and impact to the end clients business model were impressive, meeting the challenges of the overall project, including security, visual impact, ease merchandising and uniform display. Added benefits emerged covering space and financial savings as Macpac and Fingerprint demonstrated their true value in the supply chain, where this experience and specialist knowledge can bring additional benefits to new and existing customers in retail.
Perhaps the biggest challenge to the whole project was the necessity of prototypes to gain approvals and sign off from the brand guardian team and the fact that external branding “Facebook & Twitter” was included on the packaging for the first time introducing further sign off layers. This meant intensive co-ordination between up to 6 separate parties with the overriding mandate that final product had to be shipped to the various retail channels to ensure the final completed product was customer facing before the critically important Christmas market, supported by TV campaigns and promotions where up to 80% of annual sales take place over the seasonal window.
Here to help
Our dedicated sales team have great experience advising customers on the best solution to their packaging needs from original design concept through to 3D visualisation and prototyping to the finished pack.