Packaging News report on a collaborative project profile involving Whitakers chocolate manufacturers, Macpac and extrusion partner TDX. Whitakers wanted to divert black plastic from landfill into the recycling stream by introducing a non-carbon blend that would be visible to the near infra-red (NIR) sorting systems. Macpac had the solution.

William Whitaker, managing director, said: ‘The adoption of the new detectable black plastic in some of our portfolio will mean we now have added value packaging enhancing our existing environmental values and placing us in pole position when it comes to recycling black plastic – it’s a shining example of strategic buying, choosing packaging that is not simply greenwash but a serious commercial decision to stop our confectionery packaging ending up in landfill’.