We recently ran a blog post identifying how we can help with using bar codes effectively in your business. This time we’ll demonstrate the value of QR codes and how they could be used in your business. QR stands for Quick Response as they contain a message that is designed for high speed de-coding. They were originally devised in 1994 by a subsidiary of the Toyota motor company for use in tracking assembly line parts during vehicle manufacture. The technology was adopted extensively in Japan and South Korea but has received very little uptake in the west until more recently and particularly since the advent of the smartphone. The reason for this is that a smartphone has the potential to run a code reader application that enables the phone as a bar code equivalent of a bar code reader. The code can act as a text display or be used to open a web page. This is where it can get really interesting for the marketers amongst you. Picture your product presented at the point of sale in one of our high quality clamshells or display trays. The printed insert card has been cleverly designed to include a QR code that when scanned provides a link to a page on your company website. That page might have been specifically designed as a landing page that presents a persuasive argument for why the product should be bought. This could add significant numbers to sales from prospective customers in two minds about a purchase. Take it a step further and consider a code that links to a short video that explains exactly how the product works and this could sway even more unsure purchasers. Remember also that the code has driven more traffic to your website that helps corporate awareness and brand reinforcement. To transform your smartphone into a QR code reader simply go to your app’ store in the usual way, search for QR code reader and download it for free. Once you’ve got it try pointing it at the code on this page to see how easy it is to use.
To make your own code you’ll find all you need here. If you want to know more about how we can include QR codes to help move more of your product at the point of purchase get in touch. Tel 0161 442 1642
