Successful retail packaging involves more than just providing a protective pack for your product - it needs to reflect the values of your brand and communicate the features of your product. Macpac have a vast experience of producing packs for the retail sector and are able to offer a full design service to help you get the maximum effect for your product
Key elements to successfulA good pack design will enhance your product and add perceived value. A unique shape can also add shelf presence and distinguish your product from your competitors. A bespoke pack design can also reduce waste, thereby reducing production and transportation cost.
Our M3D design studio utilises the latest CAD software to produce both creative and production efficient designs.
The graphics are vitally important to the success of any retail pack. As well as grabbing consumers’ attention, graphics should reflect the values of your brand and clearly communicate the features of your product. In addition, other important information such as technical product information and instructions for use should be incorporated.
Our design studio have a vast experience of producing packaging graphics from brand extensions to new concepts.
There are two elements to the packing to consider – ease of loading the pack and sealing the product in the pack.
Security can be a deciding factor on the type of pack required - heat sealed clams offer the highest level of security from tampering. The pack should also be easy to pack by operatives to minimise packing time and therefore costs.
We always ensure that packs are easy to assemble during the design stage. Considering this at the beginning of the design process can make maximum efficiencies. Using our own contract packing facility can reduce transportation costs from shipping packaging components to various sites within the supply chain.
If you are planning to produce retail packaging and would like to know more - please get in touch. We have a vast amount of experience in designing retail packaging and are able to offer advice to find the right kind of packaging to suit your product.
A complete turnkey approach was needed to help the Aromapod mood fragrance launch run as smoothly as possible.
Our clients concept was to provide customers with a range of ‘on the move’ very high quality fragrances that reflect the mood of the moment ranging from ‘wake up’, ‘in harmony’, ‘in control’ and ‘breathe deep’ to ‘wind down’ and ‘chill out’.
Not only did we have to design and manufacture the packs but we also had to make the entire product with the exception of plastic injection moulded case. Our contract manufacture team sprayed the essential oil on to a substrate then placed it into a sealed cavity within a blister. We incorporated a neat tear off strip into the printed insert in the back panel so that scissors were not needed for ease of use. Pad printing of the company logo on the clam pack was done in-house then the product was assembled into a shelf ready tray designed and made by us for the perfect fit. Finally the products were bulk palletized in high volumes ready for delivery to the customer.
The pack itself features a unique shape which clearly defines it from any competitor product. It has a small footprint, minimising production and transportation cost. The perforated tear line in the rear of the pack makes it easier to remove the product and literature without damage. A unique shelf tray was also designed to display the pack in store.
Macpac Ltd Barton Road
Heaton Mersey Industrial Estate
Stockport, Cheshire SK4 3EG
Tel: 0161 4421642
Fax: 0161 442 1643
email:mail@macpac.co.uk